About

Mark is an award-winning Creative Director with over 25 years of experience. His background includes art direction and design expertise, production management, systems management and implementation and photography. He demonstrates team leadership, organizational skills, and is dedicated to our clients’ goals and ultimate success. Mark has worked within many diverse industries including motorsports, action sports, publishing, technology, manufacturing, fashion, and real estate. He recently completed the design and production of the highly touted book Hobie; Master of Water, Wind and Waves, a biography of Hobie Alter written by Paul Holmes for our client Croul Publications.

Also an avid photographer, Mark knows how to maximize impact in design by applying concepts of light, exposure, and composition to photography as well as in his design work.

Mark is happily married to his lovely wife of 17 years, Kris, and has two beautiful daughters, Shannon and Savannah. He is an avid cyclist and commutes to work often on his road bike, but also loves to ride his mountain bike, ski and snowboard, surf (not often enough) and occasionally do some stand-up paddling for recreation.

His family was very influential in his artistic talents growing up. Derrick’s father owned one of the first silkscreen shops in California and Aspen. He recalls all the time he spent helping out and learning about design. It was several years later, that he retuned to college at Long Beach State. It was there that he started working at a local internet cafe. The internet was young, and he viewed it as the modern Gutenberg Press. Armed with a degree in Graphic Design, Derrick focused on all things web and learning to code. He launched his career into Web creative by designing for several large agencies. He has seen the web world grow and stays current with trends and techniques. Derrick brings a long history of top notch UI/UX design to the SDA Team.

Derrick is married, has a wonderful teenage son and young daughter.