The Surf Expo folks had a problem, and asked SDA to solve it. The invites to exhibit they had been sending out were just really boring. We brainstormed and came up with a few good ideas. Somebody thought we should illustrate it, somebody else thought we should make it a weird shape, and somebody else even thought we should do a cool diecut piece. Well…. we decided to do all 3. This thing rocked.
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